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Eat Them to Defeat Them

The programme from Veg Power and ITV to get children to eat more vegetables returns on 28th February 2022. It will run for 5 weeks until 1st April and will be the largest ever schools’ programme with the aim of reaching 1 million primary school pupils across the UK.

For schools to participate in the programme and receive an Eat Them to Defeat Them Power Pack of teaching resources to support the campaign, then register here before the 31st January: Sign in | Veg Power

Funding has been allocated for 50 schools across Cambridgeshire and Peterborough to receive a Power Pack; these will be allocated on a “first come, first served”  basis so it is best to act quickly if interested.

For more information:


Here’s a 4-minute video about the campaign

This short document explains the programme in schools

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